International Marketing Research And Consumer Behaviour AU 2020

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AU MBA  Assignments solution for 2020

  1. Design an international marketing research for a multinational company product.
  2. Identify the principal methods that companies might use in assessing and reviewing opportunities across international markets. Suggest alternate means by which firms can prioritise and segment international markets.
  3. How can you draw a strategy canvas for a software company for international positioning of its products and services?
  4. How do social and cultural influence the impact on international consumer behaviour.

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