International Marketing NMIMS Apr 19



International Marketing NMIMS Apr 19

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Q1) You are the CEO of Bajaj Auto, a 2 wheeler company in India. You decide to compete with the existing 4-wheeler brands in India by launching “Qute” a quadricycle.

How do you plan to undertake your Segmentation strategy along with your Positioning strategy? (10 Marks)

Q2) You are the owner of a well established Pizza chain in South Korea by the name of Mr. Pizza. Suggest 3 ways of entering India. Amongst the provided options, suggest which alternative is the best & why? Once the option is chosen how will the roll-out occur? (10 Marks)

Q3) You are an Australian soft drink brand by the name of “Sunkist”, a citrus brand & wish to enter India.

A) What aspects of New Product Development will you undertake & execute. Enlist in details with relevant examples. (5 Marks)

B) Given that India is a unique market by itself, what specific customized changes will you undertake to your product “Sunkist” while introducing in India. Would you stick to only “Soft drinks” category or diversify? (5 Marks)