International Marketing Management AU 2020

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MBA Solved Assignment for 2020

  1. How Domestic Marketing is different from global marketing? What factors caused the growth of Internationalism since World War II? Discuss in Detail.
  2. Explain the Different methods used by a researcher in conducting research in an International Environment? Which method can be most effective while collecting data about brand loyalty and why?
  3. In general where do you think McDonald’s stands in the range of standardization in terms of its global marketing?
  4. Amazon.com has been an early winner in the on-line book business. Which market segment has Amazon served? Are the Amazon target market segments in the United States and the rest of the world identical?

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