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Q1. Hojibo and Go-on-tour are the two biggest Online Travel Aggregators in the Indian landscape. Stiff competition and excessive cash burn made them come together by merging both the companies and forming a new entity called Ho-GOT. You are the Chief Human Resource Officer (CHRO) of the Group Company. Founders of Hojibo and Go-on-Tour decided to build a new culture in Ho-GOT which would be different from both the earlier companies and thus entrusted you with this task. Being the CHRO you are aware that this would require huge cultural change in the organization.
Discuss the various phases involved in the cultural change of an organization. Also elaborate some of the factors that facilitate cultural change in an organization. (10 Marks)
Q2. RV Shoes is a dominant player in domestic footwear market. Mr. Singh is the owner of the company and a first generation entrepreneur. He now wants to go global with his brand but is not sure of the ways to enter International Market. Discuss the various ways to enter International Market and explain the pros and cons of each way which would help Mr. Singh to devise his strategy. (10 Marks)
Q3. Hodrej is in the business of manufacturing and selling home safes. Business Head of Hodrej wants to promote his products in international market.
a. Being the Marketing Manager for Hodrej briefly explain the steps involved in international marketing process. (5 Marks)
b. As the Product Head for Hodrej you have been entrusted with the task to devise pricing strategy for your products to maximize sales and profits. Describe some of the commonly used international pricing strategies which could be used to achieve your marketing goal and objectives. (5 Marks)