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Q1. You are a young entrepreneur and have just opened your own Digital Advertising agency. How would you go about acquiring new Clients? (10 Marks)
Q2. You are a young entrepreneur who has launched an app for parents of toddlers to help kids learn and develop cognitive skills through various interactive activities between parents and children. Explain the Integrated Marketing process you will use to launch the product? (10 Marks)
Q3. Case Study
Ranveer Singh – Brand Ambassador Kellogg’s Oats
Assume you are a Brand Manager for Kellogg’s oats and you have tied up with Ranveer Singh as the Brand ambassador.
a. Think of an interesting active integration of Kellogg’s oats in the next Ranveer film. (5 Marks)
b. How would you leverage Ranveer Singh to promote your brand? (5 Marks)