Information Systems for Managers NMIMS Assignment Sep 2020

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Information Systems for Managers

NMIMS Assignment Sep 2020

Q1. Mr. Rajat Shah, a popular consultant from IBM has been invited at a seminar to speak about green computing. As an advocate of green computing, what are the points he should mention to the audience to consider in order to practice Green computing in their organizations? What are the benefits to organizations in practicing Green computing?
Q2. The northern Spanish city of Santander has become the testing ground for “smart cities” around the world. SmartSantander is a smart city experiment aimed at improving the quality of life, reducing energy consumption and engaging its citizens in civic duties. The city implemented wireless sensor networks and embedded 10,000 sensors on its streets and municipal vehicles to monitor garbage collections, crime air quality and manage street lighting for better energy efficiency. The Santander Smart City platform allows to integrate all the information of the different municipal services and thousands of sensors deployed by the city. The latter devices collect multiple data: from air quality, noise or temperature to which parking lots are free or occupied on different streets or when it is necessary to water a particular park or garden. For example, buses have sensors at the top that allow to know the level of pollution in different areas of the city. They have also been installed on street lamps and walls inside small white boxes in order to measure noise, temperature or brightness. Multiple devices installed on the ground monitor how many cars are parked in certain streets while different information panels indicate the free places in a given area to park the car. Even paper containers and containers have volumetric measurement sensors that indicate how full they are. This information is especially valuable when planning collection routes, which may vary according to needs. As garbage trucks are also intelligent, it is possible to monitor their travel and activity. With the help of an example of a smart city in India, explain the different initiatives carried out by it under the smart city project. Highlight the benefits of a smart city?
Q3. The advancements in information technology is rapidly transforming the retail industry. Especially, the emergence of internet of things (IoT) is providing strategic opportunities for retailers to engage customers and transform their shopping experience. IoT is a novel technology that involves delivery of retail services to users through smart or intelligent objects or devices. IoT is considered as a distinct step in the evolution of the retail industry as it combines the physical and virtual dimensions of retail environment to create a seamless and personalized shopping experience tailored to the customer’s need. It is argued that the implementation of IoT in the retail industry is expected to bring out substantial increase in efficiencies for retailers and customers in terms of cost reduction, time savings and increased accessibilities. Moreover, IoT enhances value through interconnectedness and networking, augmented intelligence, and augmented behavior. IoT is identified as one of the top strategic technology trends that is expected to reshape retail opportunities through 2020. Some of the notable applications of IoT in retail industry are Radio Frequency Identification (RFID) tagged products, smart shopping carts, near field communication systems, smart shopping carts, and virtual mirrors etc. Given the rapid growth of IoT in the retail industry, it is critical for academicians and retailers to understand the adoption process.
(Source: Balaji, M. S., Roy, S. K., Sengupta, A., & Chong, A. (2018). User acceptance of IoT applications in retail industry. In Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications (pp. 1331-1352). IGI Global)
a. What are the potential cybersecurity challenges in using IoT in retail?
b. Enlist a few areas in which IoT can be used in retail. Identify the benefits of using IoT in retail in a developing country like India.

NMIMS Assignment June2020

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Q1. Customers today are using different channels to engage constantly with their preferred brands. These customers are responsible for spreading electronic word-of mouth thereby influencing others. You have recently started your venture of an online grocery store. As an organization that has traditionally been dealing with customer’s offline, you realize the need to turn to using customer relationship management software to engage with your customers. What are the pros and cons of using this as a means to engage with customers effectively? Justify your standpoint.

Q2. Green IT (green information technology) is the practice of environmentally sustainable computing. Green IT aims to minimize the negative impact of IT operations on the environment by designing, manufacturing, operating and disposing of computers and computer-related products in an environmentally-friendly manner. As a digital consultant to a mid-size organization what approaches to Green computing will you recommend to this organization? What are the benefits an organization can reap by implementing green practices?

Q3. The Indian mobile market has grown significantly over the past couple of years. The gaming industry is undergoing a massive evolution because of the mobile revolution. Investments from big players such as Alibaba, Tencent, Nazara and Youzu has led to a rapid growth of gaming in India. The market value of the gaming industry in India was around 62 billion Indian rupees in 2019 and was estimated to go up to over 250 billion rupees by 2024. As the country with the largest youth population in the world, India is embracing the new generation’s interests in digital sports and entertainment. Approximately 55 percent of casual gamers and 66 percent of the heavy gamers across India were seen to be below 24 years old in 2016. Of these, the heavy gamers simply preferred to use their mobile phones as gaming devices instead of the traditional desktops or even laptops.

Mobile gaming in the country is growing at a rapid rate due to development and affordability of smartphones. The market value of mobile gaming in India was estimated to reach about 405 million U.S. dollars by 2022. The number of mobile phone gamers was anticipated to be around 628 million by 2020 according to the forecast. Computer and console gaming has played a huge part in shaping up the gaming industry across the country in the last two decades.

a. What are the different cyber-crimes that can be caused by playing online games? Give examples.
b. How would you educate your customers to prevent them from being a victim to cybercrime while playing online games?