Customer Relationship Management-NMIMS Solution



NMIMS Solution June 2019

1. As a customer, which are the best loyalty programmes that you have experienced? Share any 2 programmes with their outstanding features and scope for improvement.
2. How important is Customer Life Time Value in understanding customers & taking important business decisions? Illustrate with examples of brands that are leveraging the concept of Customer Life Time Value.
3. Aarav is a highly successful web designer known to exceed your clients expectations. He has a new client Ferris Wheel events which is a startup who have a limited budget but are looking for an effective solution to build traffic for their website and create their presence on the internet.
a. What aspects are imperative to the success of a site design?
b. Discuss the payment gateway options that you would propose to Ferris Wheel.

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