Creating Long Term Customer Relationship in Anahita Resort

1,500.00

Description

Details about this project report

Project FAQ – Must Read

Total Pages = 62

Format – DOCX

Synopsis – Yes

Viva Example Question – NO

Suitable for Distance Learning management program.

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Synopsis Details

STATEMENT OF THE PROBLEM:

The way of business has changed tremendously during the last fifty years, changing from a service oriented industry to a more market-oriented where the customer is in the center..contd..

WHY IS THE TOPIC CHOSEN?

As a student, I would like to further deepen my knowledge about build customer relationship. I am very interested to investigate all the aspects presented for this study.

I believe that this topic can be utilized as a reference by the existing business as well as the newly entrants.

WHAT CONTRIBUTION WOULD THE PROJECT MAKE AND TO WHOM?

An effective market strategy is the major key to win in the competition..contd..

For that reason, completion of my study and analysis would contribute for the project titles “Creating Long Term Relationship in Intel Expo”.

 OBJECTIVE AND SCOPE

Objective:

  • To keep and develop existing customers relations
  • To reach new customers and to create a relationship with them

Scope:

This work has shown that the companies all have the same main goal of working with a customer club that is to get to know their customers and create long-term relationships.

METHODOLOGY

Primary Data

Source of Data for this project will be primary & secondary. The primary data will be collected through questionnaire filled from the respondents.

Secondary Data

I propose to get the secondary data from:

  • Secondary data is collected from books, company records and internet.

CHAPTER SCHEME

The chapter scheme for this project report is planned to as under:

 

Chapter 1   –      Introduction

Chapter 2   –     Objective and Scope

Chapter 3   –     Theoretical Perspective

Chapter 4   –      Methodology

Chapter 5   –     Data Collected

Chapter 6   –      Data Analysis

Chapter 7   –      Findings

Chapter 8   –      Recommendations

Chapter 9   –      Conclusion

Appendices

Bibliography