B2B Marketing NMIMS Apr 19



B2B Marketing NMIMS Apr 19

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Q1. M/s Ultra Power manufactures shoe shine machine named as “Shiny Shoes”. The company plans to target organizations which has branches across India. Explain various types of Marketing Communication mix that the company should use to sell “Shiny Shoes”.(10 Marks)

Q2. M/s Surya doesn’t use any latest technology to do business or to interact with customers or even employees. The customers have complained about the same in the past. Explain any five technologies that can be introduced in the organization to improve the processes. The primary aim of the information technology should be to upgrade the business and satisfy customers. Explain the importance of each technology in brief. (10 Marks)

Q3. M/s Sunflakes is a pharmaceutical company having its production facilities in Pune, Bangalore and Kolkata. The company is facing difficulty in distribution of its products.

  1. Design and explain the levels that will be involved in the distribution of pharmaceutical products. (5 Marks)
  2. What techniques should M/s Sunflakes use to keep its channel members trained and motivated? (5 Marks)