AU Solution for Advertising and Sales Promotion 2019

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Q1: “Advertising increases competition and improve life -style by helping to bring new product to the consumer”. Do you agree or not? Substantiate your views.

Q2: Persuasive advertising is the most obvious kind of advertising- Do you agree? Elaborate the reasons.

Q3: It is said that advertising is a waste of scarce resources in a developing country like India. Do you agree? Substantiate your arguments with appropriate examples.

Q4: Give examples of consumer behaviour concepts applied to sales promotion.

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