Annamalai MBA FM 1st Semester 2020

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  1. MBA E/M I Year
  2. MBA E/M II Year
  3. MBA E-Business I Year
  4. MBA E-Business II Year
  5. MBA International Business I Year
  6. MBA International Business II Year
  7. MBA Human Resource Management I Year
  8. MBA Human Resource Management II Year
  9. MBA Marketing Management I Year
  10. MBA Marketing Management II Year
  11. MBA Financial Management II Year
  12. MBA Information System I Year
  13. MBA Information System II Year

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1. Management is said to have universal application. How do you justify the Universality of Management? Give examples to illustrate your arguments.

2. “The importance of strategic planning is now fully realized by the Indian corporate sector than before” – Discuss

3. Explain about the personal challenges involved in becoming a manager and a leader in today’s turbulent environment.

4. Without effective management the resources will remain as resources cannot be converted into productive utilities – Do you agree? Give reasons.


1. What is market segmentation? What are the different ways of segmentation? Suggest the segmentation strategy for the following products: Edible oil, Table top wet grinder and Business magazine.

2. What strategies you would recommend to be followed during the four stages of PLC? Identify one product and one service for each stage in the PLC. Give reasons for your answer.

3. What are the objectives of pricing strategies? Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, Sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional media? Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.


1. It is usual to declare good dividends when the company is making good profit. It is profitable for companies not to declare any dividend even when they are making good profits. What will be the reaction of the shareholders? – Discuss.

2. “In managing working capital the finance manager faces the problem of compromising the conflicting goals of liquidity and profitability”. – Comment. What strategy should the finance manager develop to solve this problem?

3. Design an appropriate capital structure which yield more profitability for a service industry. Illustrate your answer with the help of EBIT-EPS analysis.

4. “The success of a business concern depends upon the way in which it’s earnings are computed, distributed and retained”- Comment on this statement.


1. Elaborate the role of SAP software applications on supply chain management.

2. As an automobile production manager, how will you take Make or Buy decision in your unit?

3. “Spending Money for Maintenance is waste” – Discuss.

4. Describe the steps in ISO quality certification process by any Agency in India.


1. “Human resource planning is a pre-requisite for effective management of human resources”. In the light of this statement, analyse the significance of human resource planning.

2. Explain a sample HR departmental structure for a large manufacturing organization and explain the functions.

3. You are appointed as HR manager for a mid size leather company which is new. Now you are asked to fix pay scale for the employees. Explain your process of pay fixation.

4. Performance Appraisal System helps employees to identify the areas in which they need to improve – Do You agree or disagree? Justify with the suitable methods.


1. Develop a research problem that requires the use of discriminate analysis. Use ‘entered college’ ‘did not enter college’ as dependent variables. Discuss with basic functions

2. A Statistical survey is a scientific process of collection and analysis of numerical data. Explain the stages of statistical survey. Describe the various methods for collecting data in a statistical survey.

3. Two groups of 100 people each were taken for testing the use of vaccine.

15 persons contracted the disease out of the inoculated persons, while

25 contracted the disease in the other group. Test the efficiency of the vaccine, use X square value (at 5 percent level for one degree of freedom the value of X square = 3.82)

4. A panel of two judges P and Q graded seven dramatic performance by independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37 marks by judge P. If judge Q has also been present, how many marks would be expected to have been awarded by him to the eighth performance?


1 You have recently joined a branch of a Bank as its manager. Write a report to the head office on the short falls in the routine work of the branch.

2. Design an Agenda and Minutes of an annual general body meeting. (Assume your own choice of company)

3. Explain the process of designing and developing oral presentation. Also, prepare a five minutes presentation to address your managers on any matter of your choice.

4. Develop a complaint letter as a dealer to the manufacturer about the replacements of defective products. Highlight the complaints pointed out by the customers regarding the products.


1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the related formula.

2. “Depreciation is a process of allocation and not of valuation.” – Comment.

3. It is said that only cash cost are relevant for capital budgeting decision. However, depreciation which is a non-cash cost is a prominent part of cash flow analysis for such an investment decision. How do you explain this paradox?

4. It is said, “cost accounting is a system of foresight and not post-mortem examination; it turns losses into profit, speeds up activities and eliminates wastes”. Discuss in detail this statement.