Annamalai 1st Year MBA HRM 2019



Annamalai 1st Year MBA HRM 2019

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Principles of Management
Q1. Management can be defined as “A process of bringing about improvement in knowledge, skill habit and attitudes of the employees in an organization”. Discuss.
Q2: “Decision making is the most critical managerial task.” Discuss the above statement in light of decision-making Process.
Q3: Select a business or political leader whom you admire, and identify his or her style of leading by applying the managerial grid or the continuum-of-behaviour model of Tannenbaum and Schmidt.
Q4: “The only planning tool we need in the company is the budget. If everyone meets his or her budget, we need nothing else, and management by objectives would be an unnecessary frill”. Comment.

Marketing Management
Q1: Explain the recent trends in marketing concepts, also discuss the factors that a marketing manager must take into account while developing the marketing mix for the below mentioned products. I. Female Cosmetics, II. Children Health Drinks and III. Adult Bike.
Q2: “Every change in the political and legal environment creates an adjustment problem for the marketers” – as a budding manager what is your opinion about this statement and suggest a suitable strategy to adopt successful and smooth running of your business.
Q3: In designing an advertising campaign for a soft drink, which would you find more useful; information about consumer demographics or information about consumer life style? Give an example of how would you use each type of information.
Q4: Suggest a successful way to segment the market for the following products
a) Detergent soap
b) Designer Jewellery
c) Breakfast Cereals.

Financial Management
Q1: It is usual to declare good dividends when the company is making good profit. It is profitable for companies not to declare any dividend even when they are making good profits? What will be the reaction of the shareholder? Discuss.
Q2: If you are working as a financial manager in an organization, what are your policies to make profit for the organization?
Q3: Assume that you are new entrepreneur to start the business, which financial resources you opt? Justify with your views.
Q4: “The success of a business concern depends upon the way in which it earnings are computed, distributed and retained¡±- Comment on this statement.

Operations Management
Q1: Prepare step by step Supply Chain network layout for any manufacturing company.
Q2: List the various factors to be considered for locating Atomic Power plant.
Q3: Prepare PERT network for assembling a Motor Bike.
Q4: Visit any production plant and list various Material Handling devices with photographs. Explain its advantages and disadvantages.

Human Resource Management
Q1.”HR outsourcing has become a common practice throughout the world”-Discuss the implications of HR outsourcing functions.
Q2: Identify the Paramount barriers for effective training programme in IT field and how to crush them”. Explain with real life examples.
Q3: What type of interview techniques do you adopt for selecting an Executive in a FMCG company for the post of Marketing Manager?
Q4: Assume that you are responsible for evaluating the employees¡¯ performance in the public sector manufacturing company. Discuss the appraisal process. Also explain techniques you apply for various levels and give reasons.

Managerial Communication
Q1: Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter calling a candidate for an interview in reply to his application for the position of Chief Financial Executive.
Q2: Assume yourself as a Customer Relationship Manager of a bank. You have received a letter from your customers who have complained to you about the rude behaviour of a computer clerk. Since the customer is an important person, write a letter to convince the customer.
Q3: Communication is lifeblood of an organization and without it organization cannot exists. Discuss this statement.
Q4: The problem of communication arises because there are various obstacles which may entirely prevent a communication or filter part of it, or present it incorrect. Comment and discuss.

Advertising and Sales Promotion
Q1: “Advertising increases competition and improve life -style by helping to bring new product to the consumer”. Do you agree or not? Substantiate your views.
Q2: Persuasive advertising is the most obvious kind of advertising- Do you agree? Elaborate the reasons.
Q3: It is said that advertising is a waste of scarce resources in a developing country like India. Do you agree? Substantiate your arguments with appropriate examples.
Q4: Give examples of consumer behaviour concepts applied to sales promotion.

Organisational Behaviour

Q1: Understanding the basic concepts of Organizational Behaviour prepare a Behavioural frame work for a newly established IT company in Chennai. – Student can imagine the size and turnover of the industry.

Q2: To understand the importance of the concepts personality, perception, and attitude of employees in an organization, prepare an interview schedule, conduct an interview with 2-3 executives of any one organization and present the results.

Q3: After listing out the qualities and theories of leadership, have a discussion with one or two world leaders of your choice and present the outcome.

Q4: Identify a suitable case to understand Organizational Culture, analyze the case and present it with issues and strategies.

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