Annamalai 1st Year MBA eBusiness 2019



Annamalai 1st Year MBA eBusiness 2019

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Principles of Management

Q1. Management can be defined as “A process of bringing about improvement in knowledge, skill habit and attitudes of the employees in an organization”. Discuss.
Q2: “Decision making is the most critical managerial task.” Discuss the above statement in light of decision-making Process.
Q3: Select a business or political leader whom you admire, and identify his or her style of leading by applying the managerial grid or the continuum-of-behaviour model of Tannenbaum and Schmidt.
Q4: “The only planning tool we need in the company is the budget. If everyone meets his or her budget, we need nothing else, and management by objectives would be an unnecessary frill”. Comment.

Marketing Management

Q1: Explain the recent trends in marketing concepts, also discuss the factors that a marketing manager must take into account while developing the marketing mix for the below mentioned products. I. Female Cosmetics, II. Children Health Drinks and III. Adult Bike.
Q2: “Every change in the political and legal environment creates an adjustment problem for the marketers” – as a budding manager what is your opinion about this statement and suggest a suitable strategy to adopt successful and smooth running of your business.
Q3: In designing an advertising campaign for a soft drink, which would you find more useful; information about consumer demographics or information about consumer life style? Give an example of how would you use each type of information.
Q4: Suggest a successful way to segment the market for the following products
a) Detergent soap
b) Designer Jewellery
c) Breakfast Cereals.

Financial Management

Q1: It is usual to declare good dividends when the company is making good profit. It is profitable for companies not to declare any dividend even when they are making good profits? What will be the reaction of the shareholder? Discuss.
Q2: If you are working as a financial manager in an organization, what are your policies to make profit for the organization?
Q3: Assume that you are new entrepreneur to start the business, which financial resources you opt? Justify with your views.
Q4: “The success of a business concern depends upon the way in which it earnings are computed, distributed and retained¡±- Comment on this statement.

Database Management System

Q1. What are the ACID properties? Define atomicity, Consistency, isolation, and durability and illustrate them through examples?
Q2: How to write programs that manipulate a network database—including such tasks as searching for and retrieving records from the database; inserting, deleting, and modifying records; and connecting and disconnecting records from set occurrences.
Q3: Consider the following relations: BRANCH (branch _name, branch _city, assets), ACCOUNT (accno, branch _ name, balance), DEPOSITOR (customer _ name. accno, Customer_ Street, customer city). Write the SQL statements for the following:
a) List all the customers who have at least two accounts at the branch.
b) List all the accno whose accounts are in a branch _name where an asset is maximum.
c) List all the customers whose account balance is minimum.
d) List all the customers who have an account at all the branches located in a specific city.
e) Demonstrate how you delete all account tuples at every branch located in specific city.
Q4: Draw the various schemes of banking system and explain the involvement of view levels of data abstraction.

Human Resource Management

Q1.”HR outsourcing has become a common practice throughout the world”-Discuss the implications of HR outsourcing functions.
Q2: Identify the Paramount barriers for effective training programme in IT field and how to crush them”. Explain with real life examples.
Q3: What type of interview techniques do you adopt for selecting an Executive in a FMCG company for the post of Marketing Manager?
Q4: Assume that you are responsible for evaluating the employees¡¯ performance in the public sector manufacturing company. Discuss the appraisal process. Also explain techniques you apply for various levels and give reasons.

Management Information System

Q1: How can information Technology support a company’s business processes and Decision Making, and give it a Competitive Advantage? Illustrate your answer.
Q2: Why do you think there have been so many business failures among “dot-com” companies that were devoted only to retail e-commerce?
Q3: Explain the management information system in various marketing strategy which are adopted by various company. Explain with examples.
Q4: Discuss the executive information system and executive support system in various marketing organisation.

Software Project Management

Q1: Company has the plan to implant software applications to manage its inverting function.
a) Identify the options available towards providing inverting solutions. Narrate the comparative advantage and disadvantages of each option.
Q2: Identify the organization providing software solutions for retail applications
a) Develop the project network diagram that can support the implementation scheme for such retail solutions.
Q3: Bring out the organization involved in implementing software solutions.
a) Narrate the role of project support office for such organizations.
Q4: Identify the key deliverables in core banking solutions.

Financial And Management Accounting

Q1: What are the significant assumptions we make while comparing financial ratio of various companies in the same industry? Discuss the implications of the above assumptions for a user of financial ratios.
Q2: Suppose you are the co-owner and manager of a retail store that sells and repairs mountain bikes. Provide one example of a financial accounting report that would be useful to you and your co-owner. Provide two examples of managerial accounting reports that would be useful to you as the manager.
Q3: Discuss how internal rate of return (IRR) method differs from the net present value method (NPV). Be sure to include an explanation of what the IRR method is and what the NPV method is.
Q4: Imagine that, you are the owner of a business. Pass journal entries with 20 different transactions. Prepare a position statement after every transaction. Did your firm earn profit or made a loss at the end of all transaction? Make a small comment on your firm’s position at the end.

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