Amity MBA 2nd Semester Solution


Second Semester Solved Assignments

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Subject 1: Human Resource Management

Answer three
Q1.Why human resource planning is important?
Q2.Write a short note on simulated training
Q3.Define Knowledge management.
Q4.Define compensation management.
Q5.Differentiate HRM and HRD.
Mr. Kumar Nidhi has been working as a manager (Credit Appraisal) in State Bank of Mysore since, 1990. He got first rank in his M.A. from Karnataka University in 1989. He rose from Officer-Grade IV to Officer-Grade I in a short span of 10 years. Personnel records of the bank shows that he is an efficient manager in Agricultural Credit, Industrial Credit and Credit to small business etc. The bank is planning to computerise the project appraisal department. In this connection, Mr. Kumar Nidhi was asked to take training in computer operations. But he was quite reluctant to undergo training.
Q1. Why was Mr. Kumar Nidhi reluctant to undergo training? Discuss
Q2. What is job rotation?
Q3. What are the determinants of learning from this case?

Subject 2: Marketing Management

Any Three
Q1.Write a short note on (a) Product Concept (b) Production Concept. What are the advantages of Product Concept over Production Concept? Support your answer with examples.
Q2. Briefly describe the product strategy of a company planning to introduce the product in a monopolistic market? Support your answer with assumptions and examples.
Q3.Critically evaluate the statement “Distribution makes or breaks the success quotient of the the product”.
Q4.As a marketing manager of an FMCG firm, how would you use the concept of Product Life Cycle to support your long-term strategy?
Q5.”Understanding the consumer is the key to a successful marketing strategy”. Do you agree with this statement? Support your answer with relevant examples.
A Company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result, its relations with customers got spoiled and the image of the company was damaged in the public. The top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was its reasons. Therefore, the company took all possible measures to protect and promote its favorable image in the eyes of the public. As a result, the goodwill of the company improved in the society.
Q1.Name and state the communication tool used by the marketer in the above case to improve its image.
Q2.What are the reasons for dissonance in the minds of the consumers? How would an organization use the theory of Marketing to regain the confidence of the consumers?
Q3.What are the tools available to measure the impact of marketing strategies? Take the reference of the above case to support your answer.

Subject 3: Financial Management

Any Three amity assignment question
Q1.Explain why debt is usually considered the cheapest source of financing available?
Q2.Discuss the different approaches of financing of working capital requirements?
Q3.Explain the merits of using market value weights in computing weighted average cost of capital?
Q4.Explain any two methods of cash management?
Q5.State with illustration the practical application of time value of money?
Lending institutions are scrutinizing an operation’s working capital status as part of the lending decision. Now more than ever, it’s time to do a little scrutinizing yourself. When I hit the road to speak, one of the most important slides I regularly use highlights how lending criteria has changed since the financial crisis. To illustrate that point, the slide includes a quote from Nick Parsons, head of research with the National Australia Bank: “So capitalism has changed…the owner or the custodian of capital [i.e. lending institutions] is much more careful about where they use that capital.”To that end, most readers have likely experienced increased scrutiny from their lenders in this post-crisis world. And one of the key criteria that lenders use to make decisions revolves around availability of working capital within any operation; working capital being a function of current assets less current liabilities. It’s a measure of an operation’s buffer to meet its short-term obligations, hence the importance to lenders. Perhaps equally important, it’s a key indicator of cash reserve availability to meet unexpected emergencies. Thus, it is an important component of risk management to ensure business continuity within the operation without the need to borrow additional funds. As an example, albeit simplified, a pickup is typically a critical operational asset for most cow-calf operations. What if it catches on fire and suddenly needs to be replaced, else the cows don’t get fed? After insurance provides some portion towards replacement, does the operation have sufficient working capital to meet the remainder of the obligation? This type of assessment has become more important to lenders since the financial crisis.This week’s graph highlights USDA’s updated aggregate working capital estimates in agriculture. Clearly, as last week’s illustration depicts, declining revenue has taken a big hit out of working capital reserves for agriculture. Working capital has declined nearly 50% – the loss exceeds $82 billion in just three years. That’s a concerning trend – and if it continues, will clearly have implications in the coming years.What are you doing to maintain strong cash and working capital reserves amidst declining revenue? What new expectations do you your lenders have during the past several years and going into 2017? How will you adjust going forward? Leave your thoughts in the comments section below.
Q1. Provide the brief summary of the case in your own words?
Q2. What new expectations do your lenders have during the past several years and going into future?
Q3.What new expectations do your lenders have during the past several years and going into future?

Subject 4: Legal Aspect of Business

Any three amity assignment question in assignment A
Q1.Mention the characteristics of a company.
Q2. List the types of negotiable instrument.
Q3.What is Corporate Governance?
Q3.Who is a casual dealer?
Q4.What is agreement?

A business operates within a legal framework that, for the most part, works. This legal framework has a long history and many reams of laws and regulations that will make your head spin. At some point, most companies will have to deal with some sort of legal issue related to their business. Don’t be afraid of this. I won’t lie. It’s scary when someone wants to sue your company but the legal system, for all it faults and issues, does provide a reasonable framework for resolving business disputes.
What follows is meant as an overview to get you exposed to the legal aspects of running a business. As most of you know, I am not a lawyer nor do I play one on TV. So, if you have legal questions, please seek out professional advice.
All businesses are categorized as some sort legal entity that governs the way they are treated under the law. Some structures (like LLC’s, C-Corps, S-Corps or LLPs) are considered free standing entities that have special rights (e.g. They can enter into contracts) and the owners have limited liabilities. While others, most notability the sole-proprietorship, the owner assumes all the liability and rewards. The type of entity you pick will depend a lot on your liability profile and whether or not you will have investors. Just remember that the law treats different entities according to criteria that will vary, so make sure to become familiar with you structures particular laws.
Compliance to local (city and county), state and federal laws will be something that all businesses will need to deal with. Unfortunately, these laws vary enough that it makes sense to call up your local chamber of commerce or local government and have them give you a reference. In general, your biggest compliance headache will be in trying to figure out what taxes you owe, employee rules and safety laws.
In most cases, compliance is left to the business owner and as long as the taxes are paid on time and no one registers a complaint, most government departments will not be knocking at your door. Compliance becomes challenging when the law changes or you assumed you did not have to perform a certain task. In these cases, ignorance of the law is no excuse. So, to cover yourself and your business, ensure that you get “no need to comply” decisions in writing. That way, at least you will have a something in writing as to why you did not comply.
Most businesses will enter into a contract with a person or another business at some point in their existence. These contacts are what define how the working relationship will be carried out and who is responsible for what deliverables or payments. Contact language can vary but in general, most contacts will have standard boilerplate provisions such as:
Definitions: All contracts will have a section that will define the terms used in the contact. The most typical terms that will be defined include the parties entering into the contract and what the project is they will be working on.
Notice: This refers to where any communications should be sent or which parties are responsible for the contract.
Governing Law: What laws govern the contract. This is usually a county, state or country.
Entire Agreement: Says that no other agreements are required to execute the contact. This is usually done so that it’s clear what the contact is and what it depends on.
Force Majeure: Extraordinary event or circumstance beyond the control of the parties such as riots, acts of nature, government collapse, etc. This term says that if these types of events happen, that the parties are not responsible for the consequences.
Term and Termination: How long the contact is good for and what causes the contract to terminate.
Payment Schedules or Deliverables: All payments related to the contract and what tangible thing (be it code, hardware or documents) will be delivered in order to receive payment.
Severability: This means that if a term in the contract is determined to be illegal that does not nullify the entire contact, just that section or provision.
Warranties And Indemnities: Usually deliverables are warranted against defects of craftsmanship or other things. Indemnification says that the seller says that they have the right to sell or transfer the properly and will fight any lawsuit against the receiving party.
Default: What is consider a breaking or breach of the contract. This usually spells out specific instances or events that trigger remedies or ways that a party can collect when the other party triggers a default event.
Counterparts: Means that the contact can be signed in parts and put together as a whole document without everyones signature appearing on the same page.
Confidentiality: Says that certain items, terms or pricing will remain confidential. It sometimes deals with intellectual property disclosure but those types of issues are usually handled via a Non Disclosure Agreement (NDA).
There are many, many more sections of a contract, depending on the type but the ones above are almost always in a contract. Make sure you do a little research before you contact a lawyer since that will save you time and money.
The legal system is setup to resolve disputes. These disputes usually revolve around some sort of breach of contract, violation of intellectual property or breaking a law. When you are faced with a legal action, it’s best (and I mean it) to seek out counsel to assist you in navigating the nuances of the legal system. Once you have contacted a lawyer, there are a couple of things you should do right away. These include:
Remain calm: Lawsuits happen. Don’t freak out just because someone wants to sue you. Relax. Take a deep breath and go find a lawyer.
Don’t call your adversary: Whatever you do, don’t call your adversary until you have talked to a lawyer. Whatever you say in the heat of passion will be used against you. If you have to vent, go yell at a wall.
Gather up all your documents: Start to collect any and all documents that relate to the matter. Be as detailed as you can be.
Keep a Notebook: Any conversation or phone call or meeting related to the law suit or action you should write down in a dedicated notebook just for the particular matter. This is important since you can use these notes during a trail. Remember to number, date and sign the page.
Write down everything you know: In your notebook, write down as much as you can recall about the matter. Keep a list of questions you need answered and things that may be fuzzy.
Read the contract: Go dig up all the old contracts related to the matter and reread them to ensure you understand what’s in them.
Discuss with your partners/employees: When appropriate, disclose as many details about the suit as you can. It’s important to be open with partners and employees about legal dealings. In some cases, your partner or employees may hold valuable insights into the matter.
There are a lot of companies who abuse the legal system and these companies make it miserable for everyone else. So, don’t fly off the handle and sue people. Rather, a lawsuit should be your absolute last resort if you can’t find a equitable solution to your problem.
Having good corporate counsel will make your business better. I know, it feels like a necessary evil but it’s really just part of doing business. Just like all your hires, you need to find the right lawyer for your stage of business and work with them like they are part of your team.
Q1.Look up a lawsuit among two businesses in your market. What is the lawsuit about? What are the major points of contention? Write a couple of paragraphs on how you would approach resolving the conflict.
Q2.Review one of your companies contracts. List the terms and sections. How many of them seem generic? What are some of the default conditions that could lead to a lawsuit? Write a paragraph on why the contract was written the way it was.
Q3.What type of legal entity does your business operate under? What special privileges does that grant it?

Subject 5: Research Methodology

Any Three
Q1.What are the mistakes to avoid during questionnaire design?
Q2.On what basis should a researcher choose between probability and non-probability sampling?
Q3.What are the key points to keep in mind for effective presentation of data?
Q4.Discuss Likert Scales. Give 3 examples.
Q5.Do a comparison of open ended and close ended questions.
The first stage in research is discovering where to look for information and opinions on your topic. The more you know about the library and the materials and services it provides, the more successful you will be in gathering information and ideas for your research paper.
Q1. Why is it important to spend time on the first srage of research?
Q2.What are the various sources of information one can look at for the first stage of research?
Q3. What are the important factors to keep in mind while gathering information?