AID18878 Vivojio, a mobile handset maker, has had a meteoric rise as the flagship smartphone? killer in the past few years, challenging the dominance of other brands.

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Vivojio, a mobile handset maker, has had a meteoric rise as the flagship smartphone? killer in the past few years, challenging the dominance of other brands. Assume you have been hired as a data analytics consultant by one of its competitors. Identify social media analytics tools that can be deployed to understand consumer behavior and trends. Identify mobile analytics approaches and tools that can be deployed to understand and leverage mobile usage behavior. (10 Marks)
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