Mumbai-based trading company imports various high-end consumer electronics and distributes them to retailers in the domestic market. The company publishes a catalogue of its products and imports them based on orders placed by the retailers. The market for these goods is limited compared to that for general consumer electronics and is characterized by highly variable demand with short response times.
a. Which mode of transportation must the company prefer for importing the high-end consumer electronic goods? (5 Marks)
b. Explain the warehousing requirements of the company and suggest the type of warehouse suitable for its needs.