AID18840 An Indian toy manufacturing SME located in the state of Uttar Pradesh & catering only to the domestic market has sensed a big export market for its products in the adjacent countries of Nepal, Bangladesh & Sri Lanka.

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An Indian toy manufacturing SME located in the state of Uttar Pradesh & catering only to the domestic market has sensed a big export market for its products in the adjacent countries of Nepal, Bangladesh & Sri Lanka. Contemplating expansion to these markets, the company is evaluating the logistics & supply chain requirements for exporting to these countries. What considerations must drive the logistics planning for this potential export business? Based on these logistical considerations, would you recommend targeting all / some / one of these export markets? Explain the most suitable choice of logistics strategy (in-house / 3PL / 4PL etc.) for your recommended market/s.

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