AID18831 You have joined Reddy Sons as VP operations.

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You have joined Reddy Sons as VP operations. The organization has been confronting several issues like rising in costs, a decline in sales volumes and customer dissatisfaction for the last two years. Reddy Sons works in a conventional method and all performance measures are in traditional financial terms only, like revenue increase, high profit or liquidation etc. You realize that these conventional performance estimates do not help the organization in their quality initiatives. How are you going to change the performance measurement system at Reddy Sons to bring it in line with the TQM philosophy?
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