AID18824 Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal (Source: Retrieved from www.

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Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal (Source: Retrieved from www.afaqs.com).
a. Identify the Advertising Objectives of the Campaign. (5 Marks)
b. What kind of Advertising research the company must have conducted to get this campaign live? How does the marketer evaluate such a campaign in the New Normal? (5 Marks)
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