AID18803 “Beautiful Masks” is a start-up manufacturing designer masks for men and women set up in April’ 20 post COVID.

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“Beautiful Masks” is a start-up manufacturing designer masks for men and women set up in April’ 20 post COVID. It is managed by Ms Meher. She is facing a huge demand for her designer masks from Retail outlets and on their Online store as well. She wants to understand the correct approach for pricing the masks. She has appointed you as the management accountant. Please advise her regarding the key factors affecting pricing decisions, both internal and external. Also, suggest any 3 types of pricing methods she can choose from highlighting 2 salient features of each method.

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