AID18791: ABC Co. is into selling of skincare products. Since it is new, it is aggressively selling its products to the markets in which it operates..contd.

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AID18791: ABC Co. is into selling of skincare products. Since it is new, it is aggressively selling its products to the markets in which it operates. There is a lot of competition in the market and so the Co. has to continuously come up with different innovative ways in which it can make its presence felt. The Salesmen are having high sales targets and being pressurized to perform well. Amidst this, an existing brand has also branched out into the same range of skincare products and gaining good customer footfall as they are already well known in the market. ABC Co. is not just losing out on its customer base but also on its sales personnel.

a. Analyze the case and explain what could be the probable reasons for the employees leaving the organization. (5 Marks)
b. What according to you should be the right way to motivate these employees into staying with the company?

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