AID18785: You have been recently appointed as a “New Product Development” Head for Voltas Beko (Tata-Beko Alliance Company). You have been asked to develop 2 new innovative products namely Dishwasher & Air Purifier as part of their product portfolio.
a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support your answer.