AID18775: The male grooming market has been expanding rapidly over the last few years in India…contd.

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AID18775: The male grooming market has been expanding rapidly over the last few years in India. There are umpteen numbers of brands out there vying for the share of the target audience’s wallet. Face washes, Beard oils, Styling gels, lip balms, Talcum powders, Cologne soaps, moisturizers, etc. are some of the male grooming products available in the market. A multinational FMCG company known for its home and personal care products is planning to launch a new brand of ‘anti-pollution face wash’ in Indian markets. The face wash will be available nationwide and promises to be a mix of herbal ingredients, aloevera & charcoal.
a. Devise a customer relationship management strategy based on the segmentation study.
b. Create a customer profile based on the information provided in the brief given above.

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