AID18771: Amrita is a successful Vice President, Finance since last 3 years of a mid size FMCG Company, recognized as a highly motivated, committed and capable executive across the organization. When the CEO of the company meets with an accident and is paralyzed the Company Board chooses to elevate Amrita’s junior, Karan, Vice President, Marketing, who is just one year old in the company, as the next CEO. The organization is now largely divided into 2 factions, each favouring either Amrita or Karan. You are the Head of Human Resources thinking of addressing this issue of gender discrimination. According to you, which Five factors influence the attitude of an individual towards gender bias? How can this attitude be changed/overcome?