AID18766: Peter England a formal apparel brand is facing severe competition in the market because of the new players entered in the market & hence the sales are decreasing. As a Brand Manager, explain which extension strategy you would suggest to counter competition.

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AID18766: Peter England a formal apparel brand is facing severe competition in the market because of the new players entered in the market & hence the sales are decreasing. As a Brand Manager, explain which extension strategy you would suggest to counter competition.

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