AID18750: Lifebuoy has channelized its hygiene habit formation efforts through various campaigns and events in India as discussed in the previous case. Given, that you are a brand manager of Lifebuoy
a. Discuss, what are the other promotional tactics, you will use to make these campaigns intensify in rural India.
b. Basic Hygiene and cleanliness falls under which cultural value component. Discuss how as a Lifebuoy brand manager you are planning to address it in India.