AID18708: You are the Chairman of Mush Mushi Motors in Japan

 300

Category:

AID18708: You are the Chairman of Mush Mushi Motors in Japan. Your Indian subsidiary Mush Mushi India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 45% & 15% of the market shares respectively.

  1. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?
  2. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons.