AID18703: Pricing plays an important role in selling a product in the market and to build up Brands, please help a company selling soaps and shampoos to frame their pricing policy keeping in mind their brand positioning. Support the answer with examples.

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AID18703: Pricing plays an important role in selling a product in the market and to build up Brands, please help a company selling soaps and shampoos to frame their pricing policy keeping in mind their brand positioning. Support the answer with examples.