AID18702: These times of crisis have brought about a lot of innovation in the world. Most innovations have been in the context of doing things or running services without Human Touch so as to maintain Social Distancing to prevent the COVID virus from spreading.
- As a representative of the marketing department of your company, you would want your team to understand the adoption process of Innovations in detail before pushing one in the market. Can you explain the same to them with examples?
- Can you also explain the various adopter categories to them with examples?