AID18676: Numerous FMCG brands have increased focus

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AID18676: Numerous FMCG brands have increased focus on using Multi-Channel Retailing Formats to access and reach its target segments.

  1. Compare and contrast Single vs Multi-Channel retail, in this context?
  2. Which are the product categories, in your opinion, where Multi-Channel retail can provide a better advantage?

 

Answer a):