Academic MBA Question:
Case Study of NMIMS Assignments
Aditi works in the US for a biomedical organization. They have clients located in different parts of the globe. Off late one of their most loyal clients from the Europe has been expressing their concern over service issues faced by them. Next quarter their contract ends and will be time for renewal. Aditi is unsure whether they will be able to sustain the business from their European client.
a. As per your understanding analyze the course of the relationship between the customer and the supplier in the above scenario?
b. What hampers trust and commitment in a relationship and how can it be maintained?