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Academic MBA Question:

Case Study

You are setting up an IKEA store in Mumbai by the end of the year 2020.

Q1. What Service Quality parameters & dimensions would you consider while driving this initiative? Provide examples from an IKEA perspective
Q2. Design a Creative & Innovative Loyalty Program for IKEA highlighting all the tiers/levels & the rewards that the customer will stand to gain


Academic Assignment Answer:

Single Question and Answer