Academic MBA Question:
Case Study Solution
As a New Product Development (NPD) Head for an Automobile brand Kia Motors, you have been asked to develop 2 new innovative products as part of their soon to be launched Electric Vehicle version & a Petrol Vehicle version.
Q1. Explain the process in detail to arrive at the creation of your 2 new products
Q2. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support your answer