Academic MBA Question:
Question: You are the Head of a Market Research Organisation. Your FMCG client has recently introduced “Lean Noodles,” a new type of noodle that contains ingredients that are meant to be good for obese people. The FMCG Company wants to understand how customers are reacting to their recently launched noodle brand. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client.