Academic MBA Question:
Q: A leading consumer company intends to diversify into hair care products and has
identified shampoo with conditioner to rural markets. The product is not new to
the market. However, the competitive advantage for the company is in technology
and product formulation. Assume you are appointed as a product manager for the
company. Describe in detail the formulation of marketing strategy for the
successful launch of the product to the rural market.
Academic Assignment Answer: