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Academic MBA Question:

Q: Panda Inn is
a chain of fast food restaurants located in major areas of Chennai. Sales have
been growing very slowly for the last two years. Management has decided to add
some new items to the menu, but prior to that they want to know more about
their customers and their preferences.

a. List possible

b. Explain what
kind of research design would be appropriate?


Academic Assignment Answer:

Single Question and Answer