Academic MBA Question:
Q: The company ANZ is into tourism business with a long presence in the industry having a large fleet of 300 buses and want to expand its business in Kashmir state. There is a challenge and opportunity for the company to take a first mover advantage to set up its business. (a) Describe what kind of operations and supply chain strategies the company need to follow and market entry and development strategies. (b) What are the strategies that will help the company to become a strong brand and achieve business excellence?
Academic Assignment Answer:
