Academic MBA Question:
Q: The Retail Banking environment has witnessed a sea change in the past few years. With the entry of private and foreign sector banks, the Retail banking has taken a new customer centric shape wherein the customers are given lot of privileges, options in term of products and service. Keeping these changing dynamics in the financial world discuss the following assuming that a leading Global MNC Bank is planning to open the branches in the metro cities of India. Based on the above case, discuss the following:
- The various Retail Banking products that the bank can offer to its target customers?
- Apart from branch operations briefly discuss the various channel partners that the bank has as an option to reach out to these customers