Academic MBA Question:
Case: One of the well-established Indian leather manufacturing company engaged in manufacturing of various leather products who are looking into enter international market mainly USA and European countries
a. What are your recommendations to this company prior to entering overseas market with their leather products from the point of regulatory requirements?
b. Work out a market entry strategy for overseas market for their leather products; do you recommend direct exports or merchant exports and explain reasons for your recommendations.
Academic Assignment Answer: