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Academic MBA Question:

Q: Every year an increasing number of students and working professionals take to their computers and access education through online or distance learning programmes to enhance their skills. By leveraging technology and high-quality educators, organizations aim to move closer to democratising education at all levels. And, looking at trends, the number of people adopting online education platforms is expected to increase significantly in the near future. As per a recent report released by KPMG India and Google, Online Education in India 2021, the market for online education in India is expected to witness a magnificent growth of eight times in the next three years, i.e., from USD 247 million in 2016 to USD 1.96 billion in 2021. Such high growth in online education market is projected to be the outcome of increased number of paid online education users from 1.57 million in 2016 to 9.5 million in 2021.

Organizations are using innovative ways of engaging with students. A University recorded higher rates of student renewal after adopting social media (from 60 per cent to 83 per cent). Engagement with students can take place with platforms like Lurningo which allows students to post queries and encourages interaction in the form of responses and explanations. It rewards the most relevant response in the form of ‘bonus points’ or ‘LurnPoints’ given by the faculty or instructor. Social platforms specially used by colleges to reach students can be made interesting. Use of gamification, artificial intelligence and machine learning can help students learn and access the platform on the basis of their needs and learning abilities. Apart from Facebook and WhatsApp groups, and in-house apps like these, Google platforms like Sheets, Docs and Slides are also popular with both students and faculty.

a. What are the major drivers that have resulted in the growth of this sector in India? Will online education replace tradition face to face learning? Justify your standpoint. (5 Marks)

b: What are the different ways in which online education organizations’ can use technology to make learning more engaging? Will using these technologies improve learning outcomes?


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