Academic MBA Question:
SK Enterprises which manufactures Audio systems for Retail market in consumers is now planning to make audio cum navigation systems for the B2B market for Automobiles with various price points and sizes. As the sales and marketing manager, how would you.
a. Devise a marketing- communications and PR strategy to create awareness for the new product in the segment.
b. How would you decide the segmentation, targeting and positioning strategy for the product in the B2B market?
Academic Assignment Answer: