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Academic MBA Question:

Assignment Question for MBA: The LEGO toys market has strong growth and reasonable volume in India. The Toy market is dominated by Mattel and many smaller Indian players in this segment. Mattel enjoys a 30-50% higher pricing compared to other leading Indian brands. As LEGO you have decided to enter the Indian market in India in a big way either by setting up own manufacturing.

a) Suggest what would be your pricing strategy for the Indian market.

b) Suggest the possible brand positioning for your LEGO Toys.


Academic Assignment Answer:

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