Academic MBA Question:
Case Study Question – Snigdha is the Campaign Manager in Unexplored Destinations Tours & Travels Pvt. Ltd. She is responsible for running successful campaigns so maximum tours are booked with their organization. She is handling a relatively raw team and needs to handhold them to achieve the objectives.
a. The team needs an overview of campaign management. How can Snigdha explain the same to her team in an effective manner?
b. What different kinds of campaign can they run in order to achieve the organizational objective?
Academic Assignment Answer: