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Academic MBA Question:

NMIMS Case Study – You are an Indian Ayurveda products brand by the name of “Ayur” & wish to enter the US market.

a. Which market entry strategy will you choose & explain the reasons behind your choice. Also briefly explain as to how will you expand & in which regions.

b. Suppose the above-stated brand Ayur decides to diversify & expand into the education sector by introducing courses & degrees in Ayurveda in the US. Which market entry strategy should it pursue to enter the US market? Explain the reasons behind your choice. In which region do you suggest to set up the Ayur University?

NMIMS Case Study Answer:


Academic Assignment Answer:

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