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Academic MBA Question:

Question: You are an entrepreneur and have just launched your online venture, selling trendy and stylish apparel for women. Since you have just launched Closet Fashion, customer service is of prime importance to you. A customer has written an angry email complaining that the silk blouse she purchased last week has shrunken. She mentioned that she washed the blouse by hand. Your website clearly mentions that the silk clothing cannot be hand-washed or machine-washed at home, it should be dry-cleaned. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email.


Academic Assignment Answer:

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