Academic MBA Question:
Case Based Question: M/s Swadeshi is planning to start up a new business for Indian traditional clothes. The product will be sold online and there will be few retail outlets in major metro 13. cities. The founder Mr. Ashish believes to do detail and thorough market scanning before entering into the market. Mr. Ashish appoints you as a consultant for M/s Swadeshi that deals in manufacturing and selling clothes online and offline stores. The company plans to give competition to brands like Manyavar and Mohey. The company plans to provide a quality product at a lower price. The company plans to save a lot of cost because of online selling. The website URL is www.swadeshi.com. The Company differentiates itself by selling only Indian Traditional clothes for all age groups.
Q1. As a consultant, you have been asked to
prepare a STEEP analysis report and present the findings to the top management.
Academic Assignment Answer: