Question: Parachute is known for its range of coconut-based hair products, manufactured by Marico. While their flagship product is their Parachute coconut hair oil, over the years they have extended the brand to make Parachute Advanced Oil for specialized hair care needs and Parachute Advanced Body Lotion for skincare needs. What is Stimulus Generalization? How has Parachute generalized the stimulus of “goodness of coconut” into its brand extensions?
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