AID17606: A national chain of casual and formal men’s wear is
interested to understand the preferences of men when it comes to the purchase
of clothing. The objectives of the research are:
To understand the preferences of clothing by occasion
To understand differences in preferences by income group and
geographical area
To understand satisfaction of customers with their brand vis-a-vis
other competitor brands
In particular, the management wants to understand the as to how the
buying behaviour or preferences of men for clothing are influenced by variables
such as (1) occasion of use (2) geography of the customer (3) income group of
the customer and (4) competition A list of customers has been procured from
internal company records. Their personal records also include information on
their personal income and geography.
a. Assuming that the management has entrusted you with this research,
if a sample has to be drawn from this sampling frame, which sample selection
method would you choose and why? Suggest any two methods and justify your
answer.