AID17605: The beauty care industry comprising make-up, personal care,
skin and hair care product categories, grapples with a lot of controversy
around the safety of products, rampant use of colour and chemicals, products
being carcinogenic and unsafe for us. While some marketers have seen this as a
market opportunity to sneak in with so-called natural, herbal, ayurvedic
products, for the larger majority, this still remains a challenge. The Beauty
Care Industry Association is planning to conduct a research to examine the
consumer psyche: her consumption and purchase habits, her attitude,
satisfaction levels, perception about different products, opinion about
carcinogenic elements and unsafety etc. It has been decided to conduct a
quantitative, questionnaire- based survey among women from all socio-economic
sections. The industry wants to identify the key factors associated with the
decision-making of products among women; based on advanced analytical tools.
Design a questionnaire keeping in mind all the research objectives of this
survey and the appropriate scales that should be used for advanced analysis.