AID17603: M/s Tikhalal is also planning to sell papads
with the brand name Mr. Crisp. The company is planning to sell papads at a
price higher than its competitors. The company also plans to launch a various
variety of papads with different shapes and sizes.
a. How should the company segment the consumer market
for Paapads?
b. To introduce the product in the market what are the
various sales promotion techniques that should be used for the brand, Mr.
Crisp?